Women's health

Image by Justin Howe

A new economic imperative for the sports nutrition market

By Claudia Adrien

Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.

H&B: Overcoming trust barriers in menopause supplements

H&B: Overcoming trust barriers in menopause supplements

By Olivia Haslam

Retail giant Holland & Barrett says that lack of consumer trust is a key barrier in the women's health category and that continuous campaigning is needed to improve awareness and education about this ‘underserved community’.

Women's health category encompasses all macro trends

The women’s health category: A ‘co-creation’ of macro trends

By Olivia Haslam

It’s time to rethink innovation and shopper experience in women’s health as "there is not a single health benefit that doesn’t fit into the category", said Nick Morgan, founder of Nutrition Integrated, at the Biogredia by Barentz women’s health...

Getty / Goodboy Picture Company

Research reveals potential role of microbiome in fertility

By Olivia Brown

The dominance of bacteria Lactobacillus spp. in the female reproductive tract is associated with improved pregnancy outcomes while vaginal and endometrial dysbiosis may reduce the chances of successful embryonic implantation, according to a new review.

 NutraCast: New year, new trends with Vitaquest

NutraCast: New year, new trends with Vitaquest

By Danielle Masterson

It’s the new year so you know what that means—new trends. So what is trending in herbs and botanicals? And what are some of the key factors influencing the market? Here to share the latest are Lauren Samot, RD, commercial innovation leader, and Jon Weisgal,...

Shatavari translates to

Cepham zeroes in on specialized formulations for women

By Danielle Masterson

These days, selling a good product just isn't enough. Consumers expect brands to stand up on topics such as gender equality, climate change and ethical labor practices. However, with that demand comes an increased risk of things like greenwashing...

Getty Images / THAWEEKIET SRIRING

Prinova releases megatrends report

By Danielle Masterson

From gut health to a healthier planet, ingredient firm Prinova is hoping to use its latest megatrends report to showcase the opportunities available to leverage its ingredient portfolio, vertically integrated manufacturing capabilities and other in-house...

© oatawa | Getty Images

Digital trends: Women's health tops the charts

By Nikki Hancocks

A 2024 food trends report from Tastewise informs that women’s health concerns have topped the online conversation charts in the last 12 months, with hormone health top of consumer health agendas.

May Yamada-Lifton and Danelle Masterson at SupplySide West.

WIN launches pilot mentorship program

By Danielle Masterson

While many took to SupplySide West to debut new CPGs, Women In Nutraceuticals used the tradeshow as a launch pad for female leaders.

Susan Kleiner and Danielle Masterson at SupplySide West

Is the supplement industry finally giving women something to buy?

By Danielle Masterson

It’s no secret that the dietary supplement industry has missed out on major opportunities by ignoring female consumers. But are brands finally catching on? Who better to ask than Susan Kleiner, PhD, a true trailblazer and someone who has been advocating...

Follow us

Product Innovations

Innovation In Joint and Women's Health

Innovation In Joint and Women's Health

The joint health space is a crowded market and can be difficult to create new and exciting innovation. The team at Arjuna Natural created Rhuleave-K®,...